Our Process
Brand Development + Marketing Communications Process
A well-balanced approach
MVP is a Minneapolis based, full-service marketing communications and brand identity design firm. Our goal is to achieve a well-balanced approach to marketing strategy, creative content development, and design—print and interactive.
Our clients include consumer, industrial, and service-oriented companies serving both domestic and international markets.
MVP has in-depth vertical market expertise in healthcare, medical device, science and technology based industries, as well as technology and service driven b2b's. With in-depth experience for such clients as 3M, Microsoft and a number of high-tech healthcare, biotech and science-based firms, we are particularly adept at assisting companies not only in designing enduring brand identities, but in communicating complex messages through all media—print and interactive.
MVP offers a broad range of project-based support service essential to writing, designing and producing corporate communications, marketing collateral, advertising and Web sites. The MVP team of experienced, smart and talented designers, copywriters, programmers, project managers and account executives, employs a MVP-developed project development methodology to meet the unique challenges of every project we undertake.
MVP begins each client engagement by developing a custom business strategy that will result in an executable plan capable of delivering your project on time and on budget. Our system integrates the disciplines of marketing, design and technology to enable you to creatively and efficiently communicate your business goals. Based on the "Waterfall" model of software engineering, we include your input and evaluation, as well as that of our own interdisciplinary team, at every major checkpoint along your project's path—from concept to completion. And when it comes to Web and IT related work, our technique allows clients to implement design solutions that facilitate improved user experiences, attain operating efficiencies, enhance competitive advantages and systematically incorporate the Internet and e-business applications into their operations for maximum return on client investment.
Our Process Includes:
Business Strategy
Clients often need assistance in gaining a fundamental grasp of the economic structure that underlines their businesses and industries. We help them not only understand, but integrate financial goals and objectives with business realities. We also assist clients by evaluating acquisitions and partners, analyzing customers and markets, performing competitive and pricing analyses, and establishing pricing strategies.
Marketing Communications Strategy
We provide insight into the structure of our client's products, markets and brands, and propose ways to promote and distribute products and services. We also identify and create opportunities for partnering with other businesses and develop ways to increase Web site traffic.
Branding and Brand Development Strategy
Clients requiring assistance in identifying brand marketing goals and analyzing market positioning have relied on MVP for our expertise in the research, evaluation, and creation of their brands. Our expertise includes integrating online and offline branding efforts and developing research methodologies, plans and brand identity guidelines for communicating these messages to our clients and their customers.
Technology Marketing Strategy
Our development team provides suggestions on the user interface, technology platforms, selection of tools for managing Web sites, ways to interact with customers, as well as technology-related partnerships and alliances. The MVP process starts with an assessment of information technology capabilities relative to current and desired business objectives. The main deliverable is an IT strategic plan covering integration of data, applications and network infrastructure. It also includes an organizational impact analysis.
For more information, please contact Dick Weinrib at dick@mvpdesign.com.