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Escali Trade AdvertisingClient: Escali Scales
Escali, a global leader in the precision scale segment of the Housewares industry, asked MVP to weigh in with new creative capable of jump starting lackluster sales: The resulting “We Know It’s Hard To Be Beautiful” theme exemplifies the brand’s contemporary styling in combination with valuable features and functionality. Together with an engaging headline and rich blue color scheme that pops against the usual sea of white trade ads, the outcome communicates that Escali is more than just a pretty face.
Industries Covered
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