Brand Value:
Let’s Weed Out Hate From Our Promise Land and Let Freedom Ring!
Background:
Marc Daniels, Chair of the Weed Out Hate Initiative (WOH), has generated a worldwide, ground-breaking social action initiative, which enables young people to learn valuable lessons about prejudice and social responsibility while performing community outreach and neighborhood clean-ups. Thus, Daniels called upon MVP to design an engaging new logo to capture the spirit of the movement.
MVP Solution:
The MVP-designed logo features a dandelion with exposed roots, which represents the empowerment of a child to extract one single weed, roots and all, which presents Weed Out Hate’s symbol for expelling the weeds of hatred from our communities.
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