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Brand IdentityClient: C. H. Robinson
Brand Value:Just-picked quality and freshness at a reasonable price
Background:With almost 1,000 different packaging configurations for virtually every type of fruit and vegetable, C.H. Robinson wanted to revitalize its ten-year-old brand with a fresh new look.
The MVP Solution:The logo emphasizes the organic nature of the product in the letterform and accentuates visibility by foregrounding primary colors against a white background.
Industries Covered
- Foods - Consumer
- Private Label/Store Brands
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