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Corporate IdentityClient: Exclusive Hideaways
Brand Value:Trusted Accommodations in Unique Destinations
Background:Exclusive Hideaways is a premiere destination vacation club. Based on an MVP brand development plan, the client positioned itself as offering a more satisfying experience and greater destination availability than larger industry players, while providing more financial security, transparency and ROI than more specialized destination equity clubs. The client thus required an identity that would communicate Exclusive Hideaways as the place where members obtain everything—and sacrifice nothing.
MVP Solution:To bridge the gap between members’ expectations regarding residence availability, location desirability and financial security, and the fulfillment of their expectations, a striking, non-traditional logo was required. The eccentric, free flowing forms complimented by soothing earth tones contribute to the perception that Exclusive Hideaways is the standard by which other clubs are
Industries Covered
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