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Wildlife Food PackagingClient: D&D Commodities, Ltd.
As a foremost producer of food for outdoor birds and wildlife, D&D sought a new marketing strategy and image for their brand in order to appeal to supermarkets and mass distributors as well as traditional pet food retailers. MVP came up with a formula-driven approach that would unify three product lines - Advanced, Natural, and Wildlife - under the Wild Delight™ brand. MVP researched the market, devised a new marketing strategy, and designed a new brandmark and 50 SKU product line. With incremental product sales to Wal-Mart and other leading supermarket chains, new customers are flocking to the category as profits soar.
Industries Covered
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