Marketing Consulting

A Minneapolis Marketing Consulting Firm

A Consulting Firm to Fit Your Needs
Are you a principal or marketing management executive of an emerging business, professional practice, Middle Market or Fortune 500 company? If so, an experienced MVP marketing consultant can provide demonstrated Fortune 500, MBA-level marketing consulting expertise in markets requiring:

• Consumer Packaged Goods (Food & Non-Food) Marketing Consulting
• Business-to-Business Marketing Consulting
• Healthcare/Biotechnology Marketing Consulting
• Industrial Products Manufacturing Consulting

Our Minneapolis Marketing Consultants can Help you:

• Create new and revitalized brand identities
• Conceptualize brand names and nomenclature
• Develop new product launch strategies
• Harmonize marketing and sales strategies
• Increase product sales and improve market share
• Increase brand awareness
• Improve marketing and sales productivity
• Design and/or program marketing collateral, sales promotions, advertising and Web sites

Our Marketing Consulting Process:

As a Minneapolis marketing consulting firm serving regional, national and international clients, our marketing consulting approach typically involves a four-step process:

1. Orientation Analysis
   • We'll gather information about your company and its brands/products/services
   • Conduct customer and/or client analysis
   • Perform competitive marketing analysis
   • Provide SWOT analysis— Strengths, Weaknesses, Opportunities, Threats
   • Audit the effectiveness of your marketing communications efforts
   • Develop positioning statements— a strong, consistent foundation for all your marketing efforts
   • Work closely with you in a team process throughout the marketing consulting process: You know your business best, but we'll bring an experienced outsider perspective within our marketing consulting practices.
2. Goals + Objective Setting
   • After the first consult, we'll explore the possibilities through a brainstorming session that will address: "Where do we want to go with our marketing plan...How do we get there?"
   • Help you find the right marketing objectives for your company's situation, mission and overall strategy
   • Define a realistically achievable outcome, one which will be customized to your company's unique condition and business realities through marketing consulting
3. Marketing Strategy
   • We'll use the information gathered from the Orientation/Analysis phase of our process to develop a credible marketing strategy—the essence of any effective business or marketing plan; one will help you achieve your marketing goals
   • Ensure that our marketing strategy will evolve from a clear statement of marketing goals and objectives
   • Specify marketing budget, resources, target markets and SWOT assessment
4. Programs + Tactics - Implementation
   • In this "how-to" phase of your program, we'll integrate a mix of tools to achieve your marketing goals
   • Specify the strategic components requiring execution
   • Ensure consistency with market positioning and overall business strategy
   • A program can consist of one basic marketing tool, such as adding transaction processing to your Web site, or a complex and integrated suite of different marketing tools involving sales literature, direct mail marketing, trade show events, technology enabled marketing—and more.

From start-ups to the Fortune 500 and their operating units, MVP has provided marketing consulting services to a broad range of client companies and industries; we look forward to assisting you too.